CASE STUDY: Incentive Program in San Antonio for 150 guests

Market: Canada
Project: Incentive Program
Audience: 150 including top performers and spouses
Location: San Antonio, Texas
Duration: 3 days



Program Needs:

  • Program authentic to destination (San Antonio)

  • Source and negotiate with hotel for accommodations, welcome reception and business meeting
  • Create an exciting and unique gala event celebrating the location of the program
  • Manage all elements of the program with a variety of outside teams

  • Create and manage a themed welcome reception including food and beverage, music and décor
  • Source and negotiate with venue for an authentic “Texas-style” gala dinner experience for guests including food and beverage, décor, lighting, line dance instruction, live band, audio visual and photographers

  • Provide optional activities for guest participation

  • Manage transportation for all guests and VIPs

  • On-site assistance with both site inspection and event itself



  • Guests indicated it was the best incentive program they had attended.
  • A program exceeding the client’s expectations.
  • Client loyalty – Visit America continues to work on this important
    incentive program on an annual basis in different locations around the U.S.