CASE STUDY: Incentive Program in New York City & Washington D.C. for 450 guests

Market: Asia
Project: Incentive Trip
Audience: 450 including top performers and spouses
Location: New York City & Washington D.C.
Duration: 7 days 



Program Needs:

  • Program authentic to destination (New York City)
  • Create an exciting and customized program for a very well-travelled and sophisticated group who have been on other incentive trips around the world
  • Source and negotiate with hotels and venues – very high standard levels required and cultural aspects to be considered
  • Events include a team building activity for all participants, excursion options, VIP dinner and black-tie gala dinner
  • Provide private VIP transportation and guest transportation to all activities in New York and Washington DC

  • VIP dinner to include live entertainment, production elements (lighting, themed décor) and florals

  • Gala event to include set design, staging, entertainment (performers and musicians), lighting, themed décor, awards and entertainment

  • Provide on-site assistance with multiple site inspections in New York and Washington DC as well as during the event itself



  • Flawlessly executed program
  • Created and executed an original team building activity that involved all 400 plus participants
  • Entire program designed to tie thematically to New York City

  • Satisfied guests and clients